Module 200: Marketing & Operations

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With this module, you will learn the components of the marketing and operations functions of an organization. These two functions assist managers in the production and sales of goods and services. Topics are below.


Module 200: Marketing & Operations 


Marketing Mix

Product Management

Product Marketing

Brand Management & Market Share

Service Marketing

Consumer Behavior & Decisions

Pricing Strategies

Customer Retention & Loyalty

Marketing Administration

Digital Marketing

Sales Function

Product Lifecycle

Financial Metrics in Marketing


Demand Forecasting

Production Strategies & Concepts

Lean Operations

Procurement Management

Supply Chain

Logistics Management

Inventory Management

Capacity Management

Theory of Constraints