Module 200: Marketing & Operations

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With this module, you will learn the components of the marketing and operations functions of an organization. These two functions assist managers in the production and sales of goods and services. Topics are below.

Module 200: Marketing & Operations 

Marketing

  • Marketing Mix
  • Product Management
  • Product Marketing
  • Brand Management & Market Share
  • Service Marketing
  • Consumer Behavior & Decisions
  • Pricing Strategies
  • Customer Retention & Loyalty
  • Marketing Administration
  • Digital Marketing
  • Sales Function
  • Product Lifecycle
  • Financial Metrics in Marketing

Operations

  • Demand Forecasting
  • Production Strategies & Concepts
  • Lean Operations
  • Procurement Management
  • Supply Chain
  • Logistics Management
  • Inventory Management
  • Capacity Management
  • Theory of Constraints
  • Services