Modules 200 & 300

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Module 200: Marketing & Operations 


Marketing Mix

Product Management

Product Marketing

Brand Management & Market Share

Service Marketing

Consumer Behavior & Decisions

Pricing Strategies

Customer Retention & Loyalty

Marketing Administration

Digital Marketing

Sales Function

Product Lifecycle

Financial Metrics in Marketing



Demand Forecasting

Production Strategies & Concepts

Lean Operations

Procurement Management

Supply Chain

Logistics Management

Inventory Management

Capacity Management

Theory of Constraints



Module 300: Accounting & Finance 


Basic Concepts of Financial Accounting

Types of Financial Statements

Analyzing Financial Statements

Cost Concepts and Cost Behaviors

Operating Budgets



Finance Defined

Managing Assets

Managing Debt and Equity

Cost of Capital

Capital Budgeting

Business Mergers & Acquisitions