Operations management is essential for any organization that produces goods and services. And marketing is key to communicating the value of your goods and services to customers.. Even if you’re not aspiring to be a CMO or COO, it’s important to have a strong understanding of marketing (digital, product and brand), product lifecycles, and operations management (logistics, inventory, capacity and procurement) as well as supply chain and how to forecast. This course will ensure you can start Day 1 of your MBA with enough proficiency to build upon two of the most important functions within an organization.
The case studies in the MBA iQ reflected real-life examples. The self-reflection questions at the end of the modules were thought-provoking. The MBA iQ was a good intro to an MBA. --Michael